Toughest Cowboy

Toughest Cowboy presented by Jagermeister

News Release

Contact: Ann Bleiker - 719-226-2009 (office)

Jan. 31, 2008

FOR IMMEDIATE RELEASE

Catch the exciting action of Toughest Cowboy from Greensboro, N.C., this weekend on FSN

DENVER - The 2008 World's Toughest Rodeo featuring Toughest Cowboy presented by Jagermeister, the ironman event of rodeo, returns to the state of North Carolina, for its fourth stop on the nine stop rodeo revolution tour. Fox Sports Network (FSN) will broadcast the exciting action from the Greensboro Coliseum beginning this weekend. For two cowboys Greensboro will be their last as the bottom two competitors, based on total wins, will be eliminated. However the main question still remains: "Who will win the deed to Jager Ranch?"

Following the first three stops Bandy Murphy of Weatherford, Okla., remains atop the leaderboard of this one-of-a-kind rodeo, where the cowboys wear jerseys and ride in the new match style competition in three roughstock events. Murphy, who is sponsored by The Home Depot, has been the most consistent rider and has one tournament win in the 2008 series, which came in Kansas City. In Greensboro, he will be matched against one of the new kids on the block, Jared Green of Socorro, N.M. Murphy will look to gather as many wins as he can to extend his lead in the standings for Jager, while Green will be looking to upset the champion and make a name for himself.

Erik Wolford of Clinton, Mich., is coming off a big win in Glendale, Ariz., and looking to pick-up back-to-back wins on the Tour. He will have to fend off Logan Hodson of Telkwa, British Columbia, who will be fighting to stay alive in the competition.

The others that will be fighting to stay alive in the series are Chad Eubank of Cleburne, Texas, Clovis Crane of Lebanon, Pa., and Trey Broussard of Estherwood, La. Eubank will face Shane Proctor, who was the big winner at the second stop in Raleigh, N.C., while Crane and Broussard will battle each other looking to move up in the standings to avoid elimination. Tune in to see who survives and who goes home.

Fans can watch each exciting episode of Toughest Cowboy weekly on several FSN affiliates in primetime (day and time depend on each affiliate) and at midnight every Saturday nationwide, please consult local listings. Each show will take fans into the heart of the action to savor the triumph, suffer the anguish and share the intensity of the ultimate challenge that is Toughest Cowboy. Nowhere else will you see 10 cowboys riding bulls and broncs all in one night in the same arena.

Rodeo is among the fastest growing sports in America , and Toughest Cowboy presented by Jagermeister is revolutionizing the sport by introducing an exciting and innovative format to new audiences in venues across the United States . Unlike other rodeos where riders usually compete in just one discipline, Toughest Cowboy is an unprecedented test of endurance as all competitors must ride in three disciplines in one night (Bareback Riding, Bull Riding and Saddle Bronc Riding). The events feature head-to-head matches throughout the season leading to the playoffs and championship…ultimately crowning someone the Toughest Cowboy Champion.

Toughest Cowboy is a true test of endurance and strength and only the strong will survive. Each competitor must come ready to ride both bulls and broncs every night eight seconds at a time. In the end, one competitor will be crowned the champion and become the new owner of Jager ranch.

For more information on this rodeo revolution and a list of broadcast times in your area visit www.toughestcowboy.com.

"Who will win Jager Ranch?"

Overall standings after Glendale, Ariz. (standings based on wins and then total points):

1. Bandy Murphy, 10 wins, 693 total points
2. Nelson Tsosie, 9 wins, 580 total points
3. Shane Proctor, 8 wins, 670 total points
4. Erik Wolford, 8 wins, 628 total points
5. B.J. Schumacher, 8 wins, 604 total points
6. Jared Green, 6 wins, 525 total points
7. Clovis Crane, 4 wins, 614 total points
8. Trey Broussard, 4 wins, 576 total points
9. Chad Eubank, 4 wins, 544 total points
10. Logan Hodson, 4 wins, 494 total points

TOURNAMENT 4 MATCH-UPS

Greensboro Coliseum, Greensboro, N.C.

Match 1

Jared Green, Socorro, N.M. (6 wins) vs. Bandy Murphy, Weatherford , Okla. (10 wins)

Match 2

Logan Hodson, Telkwa, B.C. (4 wins) vs. Erik Wolford, Clinton , Mich. (8 wins)

Match 3

Nelson Tsosie, Farmington, N.M (9 wins) vs. B.J. Schumacher, Hillsboro , Wis. (8 wins)

Match 4

Chad Eubank, Cleburne, Texas (4 wins) vs. Shane Proctor, Powell , Wyo. (8 wins)

Match 5

Clovis Crane, Lebanon, Pa. (4 wins) vs. Trey Broussard, Estherwood , La. (4 wins)

About Grit Rock Rodeo

Grit Rock Rodeo is one of the largest producers of live and televised rodeo events in the world. Grit Rock Rodeo owns the World’s Toughest Rodeo, a national touring rodeo that consists of World’s Toughest Bulls and Broncs and Toughest Cowboy. Toughest Cowboy, a revolution in the sport which featured 8 cowboys riding 3 times in a performance, was carried in 2007 on Fox Sports Net nationally on Sunday nights. Grit Rock Rodeo also owns the license rights to the Wrangler ProRodeo Tour, which is the premier Tour of the Professional Rodeo Cowboys Association. The 2007 Wrangler ProRodeo Tour and the Ariat Playoffs of the Tour aired nationally on Fox Sports Net and CBS Sports.

www.toughestcowboy.com

www.prorodeotour.com

www.bullsandbroncs.com

About AEG

AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, Toyota Sports Center, Toyota Park, NOKIA Theatre Times Square, NOKIA Theatre at Grand Prairie, Hollywood’s El Rey Theatre, Seattle’s WaMu Theatre, Minneapolis’ Target Center and the just opened The O2, a 28-acre development located in the eastern part of London along the Thames River which includes a 20,000 seat arena and over 650,000sf of leisure and entertainment use; sports franchises throughout the world including the Los Angeles Kings (NHL), Los Angeles Riptide (MLL) and three MLS franchises in addition to overseeing privately held management shares of the Los Angeles Lakers (NBA). AEG developed and operates The Home Depot Center, a $150 million national training facility on the Campus of California State University Dominguez Hills in Carson , California designated as an "Official U.S. Olympic Training Site" by the United States Olympic Committee that includes major facilities for soccer, tennis, track & field, cycling, lacrosse, rugby, action sports, beach volleyball, basketball and other sports.

The company's live entertainment division, AEG LIVE is one of the world’s leading concert promotion and touring organizations that has recently promoted national tours on behalf of artists such as Prince, Bon Jovi, Kenney Chesney and Cheetah Girls as well as producing "A New Day..." starring Celine Dion appearing exclusively at the Colosseum at Caesars Palace and the international museum tour of King Tut's artifacts.

AEG is overseeing the development of L.A. LIVE, a 4 million square foot / $2.5 billion downtown Los Angeles sports, residential & entertainment district featuring NOKIA Theatre L.A. LIVE, a 7,100-seat state-of-the-art live theatre, a 54-story, 1001-room convention center "headquarters" hotel, Club NOKIA at L.A. LIVE, a 2,200 capacity live music venue, a 14-screen Regal Cineplex, "broadcast" facilities for ESPN, along with entertainment, restaurant, residential and office space and additional arenas, O2 World, on a 45-acre site in the heart of Berlin, Citizen’s Business Bank Arena in Ontario, California, Sprint Center in Kansas City, Missouri and in Las Vegas, Nevada.

www.aegworldwide.com

www.toughestcowboy.com