Toughest Cowboy

Toughest Cowboy presented by Jagermeister
News Release
Contact: Ann Bleiker 719-226-2009 (office)/719-330-4293 (cell)

Jan. 17, 2008

FOR IMMEDIATE RELEASE

Toughest Cowboy heads to Raleigh, N.C., tune to FSN to see if Murphy can go two for two

DENVER - The 2008 World's Toughest Rodeo featuring Toughest Cowboy presented by Jagermeister, the ironman event of rodeo, makes its next stop in a state known for its college basketball. Raleigh, N.C., is home to North Carolina State and is short drive to Duke University in Durham and the University of North Carolina in Chapel Hill. The RBC Center, home to the Stanley Cup Carolina Hurricanes, will be the featured venue for the second stop on the nine stop Toughest Cowboy Tour and Fox Sports Network (FSN) will broadcast the exciting action beginning this weekend. Twelve cowboys began their quest last week for the Toughest Cowboy title and a shot at winning the deed to Jager Ranch, but following the stop in Raleigh, two cowboys will be eliminated from the race.

After the first stop in Kansas City, Bandy Murphy of Weatherford, Okla., made it known that he would be the man to beat again this year. Murphy defeated Logan Hodson and picked up three valuable wins. In Toughest Cowboy, unlike a typical rodeo, each competitor is matched against another competitor and tournament winners are based on total wins and then total points.

This week, Murphy will be matched against Danny Ward of Mabank, Texas. In Kansas City, Ward was matched against 2006 PRCA World Champion Bull Rider B.J. Schumacher and lost the match three to one. Therefore, Ward is in jeopardy of being eliminated if he has another poor showing in Raleigh and facing the 2007 Toughest Cowboy champion it won’t be an easy battle.

Shane Proctor of Powell, Wyo., had a rough start in Kansas City and found himself eighth in the overall standings, with only one win. This week in Raleigh, he will be matched against Wade Sundell of Boxholm, Iowa, who is sixth overall with two wins. Will Proctor rebound from his disappointing finish in Kansas City or will he be facing elimination in Raleigh? Tune to FSN to see how it all plays out.

Fans can watch each exciting episode of Toughest Cowboy weekly on several FSN affiliates in primetime (day and time depend on each affiliate) and at midnight every Saturday nationwide, please consult local listings. Each show will take fans into the heart of the action to savor the triumph, suffer the anguish and share the intensity of the ultimate challenge that is Toughest Cowboy.

Rodeo is among the fastest growing sports in America, and Toughest Cowboy presented by Jagermeister is revolutionizing the sport by introducing an exciting and innovative format to new audiences in venues across the United States. Unlike other rodeos where riders usually compete in just one discipline, Toughest Cowboy is an unprecedented test of endurance as all competitors must ride in three disciplines in one night (Bareback Riding, Bull Riding and Saddle Bronc Riding). The events feature head-to-head matches throughout the season leading to the playoffs and championship…ultimately crowning someone the Toughest Cowboy Champion.

Toughest Cowboy is a true test of endurance and strength and only the strong will survive. All 12 cowboys must come ready to ride both bulls and broncs every night eight seconds at a time. In the end, one competitor will be crowned the champion and become the new owner of Jager ranch.

For more information on this rodeo revolution visit www.toughestcowboy.com.

Tournament 2 Match-ups

Raleigh, N.C.

Match 1

Clovis Crane, Lebanon, Pa. (1 win) vs. Chad Eubank, Cleburne, Texas (1 win)

Match 2

Jared Green, Socorro, N.M. (3 wins) vs. Erik Wolford, Clinton, Mich. (2 wins)

Match 3

Logan Hodson, Telkwa, B.C. (1 win) vs. B.J. Schumacher, Hillsboro, Wis. (3 wins)

Match 4

Wade Sundell , Boxholm, Iowa (2 wins) vs. Shane Proctor, Powell, Wyo. (1 win)

Match 5

Trey Broussard, Estherwood, La. (3 wins) vs. Nelson Tsosie, Farmington, N.M. (3 wins)

Match 6

Danny Ward, Mabank, Texas (1 win) vs. Bandy Murphy, Weatherford, Okla. (3 wins)

About Grit Rock Rodeo

Grit Rock Rodeo is one of the largest producers of live and televised rodeo events in the world. Grit Rock Rodeo owns the World’s Toughest Rodeo, a national touring rodeo that consists of World’s Toughest Bulls and Broncs and Toughest Cowboy. Toughest Cowboy, a revolution in the sport which featured 8 cowboys riding 3 times in a performance, was carried in 2007 on Fox Sports Net nationally on Sunday nights. Grit Rock Rodeo also owns the license rights to the Wrangler ProRodeo Tour, which is the premier Tour of the Professional Rodeo Cowboys Association. The 2007 Wrangler ProRodeo Tour and the Ariat Playoffs of the Tour aired nationally on Fox Sports Net and CBS Sports.

www.toughestcowboy.com

www.prorodeotour.com

www.bullsandbroncs.com

About AEG

AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center, Toyota Sports Center, Toyota Park, NOKIA Theatre Times Square, NOKIA Theatre at Grand Prairie, Hollywood’s El Rey Theatre, Seattle’s WaMu Theatre, Minneapolis’ Target Center and the just opened The O2, a 28-acre development located in the eastern part of London along the Thames River which includes a 20,000 seat arena and over 650,000sf of leisure and entertainment use; sports franchises throughout the world including the Los Angeles Kings (NHL), Los Angeles Riptide (MLL) and three MLS franchises in addition to overseeing privately held management shares of the Los Angeles Lakers (NBA). AEG developed and operates The Home Depot Center, a $150 million national training facility on the Campus of California State University Dominguez Hills in Carson, California designated as an “Official U.S. Olympic Training Site” by the United States Olympic Committee that includes major facilities for soccer, tennis, track & field, cycling, lacrosse, rugby, action sports, beach volleyball, basketball and other sports.

The company’s live entertainment division, AEG LIVE is one of the world’s leading concert promotion and touring organizations that has recently promoted national tours on behalf of artists such as Prince, Bon Jovi, Kenney Chesney and Cheetah Girls as well as producing “A New Day…” starring Celine Dion appearing exclusively at the Colosseum at Caesars Palace and the international museum tour of King Tut’s artifacts.

AEG is overseeing the development of L.A. LIVE, a 4 million square foot / $2.5 billion downtown Los Angeles sports, residential & entertainment district featuring NOKIA Theatre L.A. LIVE, a 7,100-seat state-of-the-art live theatre, a 54-story, 1001-room convention center “headquarters” hotel, Club NOKIA at L.A. LIVE, a 2,200 capacity live music venue, a 14-screen Regal Cineplex, “broadcast” facilities for ESPN, along with entertainment, restaurant, residential and office space and additional arenas, O2 World, on a 45-acre site in the heart of Berlin, Citizen’s Business Bank Arena in Ontario, California, Sprint Center in Kansas City, Missouri and in Las Vegas, Nevada.

www.aegworldwide.com

www.toughestcowboy.com