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PRCA launches Heartland Series
By Jim Bainbridge/PRCA Senior Public Relations Coordinator

In its relentless efforts to grow the cowboy sport and increase prize money for contestants, the Professional Rodeo Cowboys Association has launched an ambitious new enterprise with the start of the 2008 season this month - the Heartland ProRodeo Series.

The concept offers added support to the majority of PRCA rodeos, those with a total added committee purse of up to $30,000, by bringing them together in a series that concludes with a rich and prestigious championship event. The Heartland ProRodeo Series Championships in Waco, Texas, scheduled for Oct. 3-11, 2008, will have minimum prize money of $400,000 and as much as $500,000.

The PRCA Board of Directors pledged its unanimous support of the Heartland ProRodeo Series on Aug. 29. The first event is the Leesville Lions Club Rodeo in Leesville, La., on Oct. 4-6, 2007.

To date, 174 rodeos have pledged to take part in the series - including two in Canada - and PRCA officials are projecting 300 rodeos will be on board by the May 1 filing deadline. Rodeo committees may elect to join the series at the time of rodeo approval or by May 1, 2008, whichever comes first.

"Our goal is to improve this sport and all our great rodeos for everyone involved, rodeo committees to contestants, contract personnel to stock contractors," said Keith Martin, Chairman of the PRCA Board of Directors and the PRCA’s interim Chief Executive Officer. "We believe the appeal of the season-ending championships will help Heartland ProRodeo Series rodeos draw bigger and better fields across the board, so it's a win-win situation. I think this series will be a huge hit with our fans, too, and pleasing the people who love this sport like we do is always a top priority."

Heartland Series Standings
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PRCA Heartland Series Schedule :

Updates will be posted as they become available.

Rodeo City	State	Date	Rodeo Name
City of Industry	CA	Oct. 2007	Industry Hills Charity Rodeo
Liberty	TX	Oct. 2007	Trinity Valley Exposition
Bellville	TX	Oct. 2007	Austin County Fair
Houston	TX	Oct. 2007	Harris County Fair and Rodeo
Brookings	SD	Oct. 2007	1st Chance Bonanza
Little Rock	AR	Oct. 2007	Ark State Fair Rodeo
Seguin	TX	Oct. 2007	Guadalupe County Fair
Leesville	LA	Oct. 2007	Leesville Lions Club Rodeo
Marble Falls	TX	Oct. 2007	Hill Country Stampede
Tucson	AZ	Oct. 2007	Desert Thunder Rodeo
Yakima	WA	Oct. 2007	Central Washington State Fair
Brawley	CA	Nov. 2007	Brawley Cattle Call Rodeo
Casper	WY	Nov. 2007	A Tribute to Chris LeDoux PRCA Rodeo
Inverness	FL	Nov. 2007	Citrus Stampede Rodeo
Homestead	FL	Jan. 2008	Homestead Championship Rodeo
Monroe	LA	Jan. 2008	Ark-LA-Miss Stampede Days
Lafayette	LA	Jan. 2008	Mid-Winter Fair and Rodeo
Alexandria	LA	Jan. 2008	Amicus Club PRCA Rodeo
Lincoln	NE	Jan. 2008	PRCA Championship Rodeo
Dade City	FL	Feb. 2008	Pasco County Fair Championship Rodeo
Los Fresnos	TX	Feb. 2008	Los Fresnos PRCA Rodeo
Hattiesburg	MS	Feb. 2008	Southern Miss Coca-Cola Classic Rodeo
Lake Charles	LA	Feb. 2008	SW District FAT Stock Show
Perry	GA	Feb. 2008	Georgia National Rodeo
Sedalia	MO	Feb. 2008	Federation West
Davie	FL	Feb. 2008	Weekley Brothers Davie ProRodeo
Starkville	MS	Feb. 2008	Rotary Rodeo
Corinth	MS	March 2008	Ms. Tenn Championship Rodeo
Buckeye	AZ	March 2008	Helzapoppin' Rodeos
De Ridder	LA	March 2008	De Ridder Lions Club PRCA Rodeo
Glen Rose	TX	March 2008	Somervell Co PRCA Rodeo
Mercedes	TX	March 2008	Rio Grande Valley Livestock Show and Rodeo
Ocala	FL	March 2008	Southeastern ProRodeo
Nacogdoches	TX	March 2008	Nacogdoches ProRodeo and Steer Show
Tueplo	MS	March 2008	NE Mississippi Championship Rodeo
Indio	CA	March 2008	Riverside Search and Rescue PRCA Rodeo
Marshall	TX	March 2008	March 2008shall ProRodeo
Sherman	TX	March 2008	Texoma PRCA Rodeo
Auburn	CA	April 2008	Auburn Wild West Stampede
Longview	TX	April 2008	Longview PRCA Rodeo
Lauderdale	MS	April 2008	Ralph Morgan Rodeo
Auburn	CA	April 2008	Auburn Wild West Stampede
Palestine	TX	April 2008	Dogwood Classic PRCA Rodeo
St. Paul	MN	April 2008	Minnesota Horse Exposition Rodeo
Claremore	OK	May 2008	Will Rogers Stampede
Crockett	TX	May 2008	Crockett Lions Club PRCA Rodeo
Canon City	CO	May 2008	Canon City Rodeo
Coulee City	WA	May 2008	Coulee City Rodeo
Fairfield	TX	May 2008	Lancaster and Pickett ProRodeo
Forrest City	AR	May 2008	Forrest City Lyons Club Charity Rodeo
Falkland	BC	May 2008	Falkland Stampede
Lafe	AR	May 2008	Rodeo on the Ridge
Hayward	CA	May 2008	Rowell Ranch Rodeo
Helotes	TX	May 2008	Helotes Festival
Payson	AZ	May 2008	Payson Spring Rodeo
Waco	GA	May 2008	Waco PRCA Rodeo
Woodlake	CA	May 2008	Woodlake Lions Club Rodeo
Hayward	CA	May 2008	Roswell Ranch Rodeo
Marysville	CA	May 2008	Marysville Stampede
Sonora	CA	May 2008	Mother Load Round-Up/Tuolumne Sheriff's Posse
Bennington	KS	May 2008	Bennington PRCA Rodeo
Vernon	TX	May 2008	Santa Rosa Roundup
Stephenville	TX	May 2008	Cowboy Capital of the World ProRodeo
Bandera	TX	May 2008	Cowboy Capital ProRodeo
Franklin	TN	May 2008	Franklin Rodeo
Cherokee	IA	May 2008	Cherokee PRCA Rodeo
Hinton	OK	May 2008	Crosstie Entertainment LLC
Clear Lake	SD	June 2008	Crystal Springs Rodeo
Canton	TX	June 2008	Canton Stampede Rodeo
Cleborne	TX	June 2008	Johnson Co. Sheriff Posse
Coleman	TX	June 2008	Coleman PRCA Rodeo
Crosby	TX	June 2008	Crosby Fair and Rodeo
Clovis	NM	June 2008	Curry County Mounted Patrol-Pioneer Days
Big Spring	TX	June 2008	Big Spring Cowboy Reunion and Rodeo
Buffalo	MN	June 2008	Buffalo Championship PRCA Rodeo
Strong City	KS	June 2008	Flint Hills Rodeo
Elizabeth	CO	June 2008	Elizabeth Stampede Rodeo
Gladewater	TX	June 2008	Gladewater Round Up Rodeo
Granite Falls	MN	June 2008	Western Fest Stampede Rodeo
Licking	MO	June 2008	Licking Chamber of Commerce Rodeo
Moab	UT	June 2008	Canyonlands PRCA Rodeo
Merrill	WI	June 2008	Lincoln County Rodeo
Iron River	MI	June 2008	UP Rodeo
Killeen	TX	June 2008	Rodeo Killeen
Rosewell	NM	June 2008	"Old Chisum Days" ProRodeo
Riverside	CA	June 2008	Jurupa Rodeo
Palmdale	CA	June 2008	The Showdown Rodeo
Barnesville	GA	June 2008	Barnesville PRCA Rodeo
Weatherford	TX	June 2008	Parkon Co. Sheriff's Posse
Strasburg	ND	June 2008	Beaver Valley Horse Club
Stanley	WI	June 2008	Stanley Rodeo Days
Turlock	CA	June 2008	25th Stanislaus Co. Sheriff's Posse ProRodeo
Glennville	CA	June 2008	Greenhorn Mountain Veterans Rodeo
Lehi	UT	June 2008	Lehi Round Up
Folsom	CA	June 2008	Folsom ProRodeo
Glennville	CA	June 2008	Greenhorn Mountain Veterans Rodeo
Ponca	NE	June 2008	Ponca Rodeo
Turlock	CA	June 2008	25th Stanislaus Co. Sheriff's Posse ProRodeo
California	MO	June 2008	Show Me Stampede
Mountain Home	ID	June 2008	3rd Annual Daniel Dopps Memoral Dodge Rodeo
Crazy Horse	SD	June 2008	Crazy Horse Stampede
Center	TX	June 2008	Shelby County Sheriff's Posse PRCA Rodeo
Herriman	UT	June 2008	Fort Herriman Memorial PRCA Rodeo
Philadelphia	MS	July 2008	Neshoba County Fair
Bryan	TX	July 2008	Bryan Breakfact Lions Club PRCA Rodeo
Belton	TX	July 2008	83rd Annual 4th of July 2008y Celebration PRCA Rodeo
Gunnison	CO	July 2008	Cattlemens Days
Laramie	WY	July 2008	Laramie Jubilee Days
Hill City	KS	July 2008	Jayhawker Roundup Rodeo
Kaycee	WY	July 2008	Deke Latham Memorial PRCA Rodeo
Savannah	TN	July 2008	Buckin' on the River
Wahoo	NE	July 2008	Wahoo Saddle Club PRCA Rodeo
Nephi	CA	July 2008	Ute Stampede
Cushing	OK	July 2008	Cushing Community Rodeo
Cheney	WA	July 2008	Cheney Rodeo
Estes Park	CO	July 2008	Roof-top Rodeo
Hardtner	KS	July 2008	Barber Co. Fair Rodeo
Elko	NV	July 2008	Silver State Stampede
Nephi	UT	July 2008	Ute Stampede
Jacksonville	TX	July 2008	Jacksonville Tops in Texas
Grayslake	IL	July 2008	Lake County Fair
Castle Dale	UT	July 2008	Desert View ProRodeo
Monte Vista	CO	July 2008	San Luis Valley Ski Hi Stampede
Ringgold	GA	July 2008	Catoosa County Fire and Rescue/Davis Mem.
Hampton	IA	July 2008	Franklin County Fair
Crossett	AR	July 2008	Crossett Riding Club
Altus	OK	Aug. 2008	Great Plains Stampede Rodeo
Athens	TX	Aug. 2008	Athens MDA ProRodeo
Douglas	WY	Aug. 2008	Wyoming State Fair and Rodeo
Eagle	CO	Aug. 2008	Eagle County Fair and Rodeo
Fergus Falls	MN	Aug. 2008	Red Horse Ranch
Grace	ID	Aug. 2008	Caribou County Fair and Rodeo
Kamloops	BC	Aug. 2008	Kamloops Outdoor ProRodeo
Hastings	NE	Aug. 2008	Oregon Trail Rodeo
Lauderdale	MS	Aug. 2008	Ralph Morgan Rodeo
Payson	AZ	Aug. 2008	The World's Oldest Continuous Rodeo
Ponca City	OK	Aug. 2008	101 Wild West Rodeo
Okotoks	AB	Aug. 2008	Okotoks ProRodeo
Ocala	FL	Aug. 2008	Ocala Shrine Rodeo
Summerville	GA	Aug. 2008	Barnesville PRCA Rodeo
Vinita	OK	Aug. 2008	Will Rogers Memorial Rodeo
Salmon	ID	Aug. 2008	Salmon Stampede PRCA Rodeo
Saline	MI	Aug. 2008	Saline ProRodeo
St. Paul	MN	Aug. 2008	Minnesota State Fair
Ventura	CA	Aug. 2008	Ventura County Fair Rodeo
Gerry	NY	Aug. 2008	Gerry Volunteer Firemen's Rodeo
Jerome	ID	Aug. 2008	Northside Showdown ProRodeo
Kearney	NE	Aug. 2008	Buffalo County Fair and Rodeo
Burlington	CO	Aug. 2008	Kit Carson County Fair and Rodeo
Sonora	TX	Aug. 2008	Sonora Outlaw ProRodeo
Onida	SD	Aug. 2008	Catfish Stampede
Gooding	ID	Aug. 2008	Godding ProRodeo
Plains	MT	Aug. 2008	Sanders County Fair and PRCA Rodeo
Denton	TX	Aug. 2008	North Texas State Fair and Rodeo
Norco	CA	Aug. 2008	Norco Mounted Posse
Winnsboro	LA	Aug. 2008	Deep South PRCA Rodeo
Aberdeen	SD	Aug. 2008	Dakota Stampede
Yankton	SD	Aug. 2008	Riverboat Days Stampede
Farmington	UT	Aug. 2008	Davis County Fair and Rodeo
Coalville	UT	Aug. 2008	Summit County Fair and Rodeo
Barstow	CA	Sept. 2008	Barstow Rodeo Stampede
Dalton	GA	Sept. 2008	Dalton PRCA Rodeo
Pine City	MN	Sept. 2008	Pine City Championship Rodeo
New Braunfels	TX	Sept. 2008	Comal Co. Fair and Rodeo
Shawnee on Delaware	PA	Sept. 2008	Shawnee Mountain PRCA Rodeo
Bakersfield	CA	Sept. 2008	Glennville Round Up Rodeo
Texarkana	AR	Sept. 2008	Four States Fair and Rodeo
Spokane	WA	Sept. 2008	Spokane Interstate Fair and Rodeo
Henderson	TX	Sept. 2008	Rusk Co. PRCA Rodeo
Waterloo	IA	Sept. 2008	National Cattle Congress
Northfield	MN	Sept. 2008	Jesse James Days Rodeo
Salt Lake City	UT	Sept. 2008	Utah's Own Rodeo at the Utah State Fair
Palestine	IL	Sept. 2008	Pioneer City Rodeo

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